ISAIAH SERET - “SOUND THE ALARM” - COMMERCIAL
millions of homes across america do not have smoke detectors anD every day seven people die in a home fire. red cross’s “sound the alarm” homefire campaign raised awareness about fire saftey prevention, installing over one million smoke detectors. THIS PSA, DIRECTED BY isaiah seret, featuRES vivien lyrea blair (birdbox) AND cinematography by autumn durlad.
RED CROSS "SOUND THE ALARM"
Agency: BBDO New York
Agency Producer: Helene Balzarini
Creative Directors: Bryan Barnes | Allison Lackey
Director: Isaiah Seret
Production Company: Biscuit
Managing Director: Shawn Lacy
Executive Producer: Jeff McDougall | Mercedes Allen
Producer: Nicole Disson
DP: Autumn Durald
Production Designer: Sam Lisenco
Costume Designer: Bex Crofton-Atkins