AMBER GRACE JOHNSON - "FREE THE WORK" - COMMERCIAL

Alma Har’el, founder of Free The Bid, launcheD FREE THE WORK, a talent-discovery service and interactive database of women & underrepresented creators. FREE THE WORK's launch WAS accompanied by THIS film which takes viewers on a 200-year journey, imploring us to open our eyes to often-overlooked creative voices. directed by Amber Grace Johnson AND from creative agency Wieden + Kennedy, THE FILM PREMIERED AT CANNES LIONS INTERNATIONAL FESTIVAL of creativity.

FREE THE WORK
Cannes Lions Premiere | AdAge Feature

Founder: Alma Har’el
Executive Director: Emma Reeves
Supervising Producer: Christopher Leggett
Producer: Nicole Disson

Agency: Wieden+Kennedy
Creative Directors: Patty Orlando and Erik Fahrenkopf
Copywriters: Liz Malenfant and Kamey Murphy
Executive Producer: Hayley Goggin Avila
Producer: Julie Gursha
Brand Director: Kimmy Cunningham

Director: Amber Grace Johnson
Production Company: Object & Animal
Executive Producer: James Cunningham
Line-Producer: Brooke McDaniel

Director of Photography: Natalie Kingston
Production Designer: Lauren Machen
Costume Designer: Amelian Kashiro
Choreographer:Jasmine Albuquerque
Casting: Atomic Honey, James Weitz, Nancy Clayton Management

Editor: Lauren Dellara
VFX: Electric Theatre Collective
Music: Walker | Composer: Clarice Jensen